Step 3
Your AI assistant is only as good as the words you give it. Writing conversational, warm scripts that sound like you — not a robot — is the key to keeping potential clients engaged. Focus on short, clear messages that guide the user toward a single next action, whether that's booking a call, downloading a freebie, or answering a qualifying question.
Use the 'One Message, One Action' rule: every message your AI sends should have exactly one clear call-to-action. Multiple options cause confusion and drop-off.